Marketing of Financial Services by Leo Onyiriuba
  • Marketing of Financial Services by Leo Onyiriuba
  • Marketing of Financial Services by Leo Onyiriuba

Marketing of Financial Services by Leo Onyiriuba

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₦3,500.00
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Marketing of Financial Services: Banking Perspectives and Illustrations makes concrete contributions towards filling the observed skills gaps in marketing, customer service and relationship management in banking. It demonstrates that marketing, like any other business function, has tested practical principles that work for all organisations in real, service and financial sectors of the economy.

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